A brick private school campus on an autumn morning

We help
schools enroll.

We help private schools attract, engage, and enroll the right students, so you can focus on teaching.

Part of Cassus Media’s digital marketing services.

Unlock your school’s full potential.

Pupil Marketing is Cassus Media’s service for private schools. We combine education expertise with real marketing strategy to help you attract, engage, and retain the right students, so you can focus on what matters most.

A teacher leading a bright private school classroom

Three paths to grow your enrollment.

One program, three levels of support. Start where your school is today and grow into more when you’re ready.

Students in navy blazers walking across campus in autumn

Pupil 360™

Path one: get seen

Consistent messaging across digital and traditional channels, focused, professional outreach backed by real-time analytics.

An admissions director talking with two parents

Pupil Enroll™

Path two: convert interest

Custom lead funnels plus student and parent assistance, with surveys, assessments, and live chat to guide families forward.

A student guide leading a family on a campus tour

Enroll 360™

Path three: full service

Everything from marketing to direct family support, funding, forms, and communication managed end to end.

Two new students can cover the investment.

Many schools set a monthly retainer of one student’s annual tuition divided by 12, so attracting just two new students a year already returns your investment. No long contracts, and you can pause any time.

See the whole program in nine minutes.

Paul Cassarly walks through the paths available to private schools, how we work, and what it costs. Watch it on your own time, then book a meeting when you’re ready.

Ready to grow your enrollment?

Tell us about your school and we’ll map out the next step. The right person on our team will follow up, usually within one business day.

Send us a note.

Fill out the form and the right person on our team will follow up.

Get In Touch
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