About
We’re a digital brand focused on education enrollment.
Whereas many of our colleagues focus on just getting parents interested in your school, there’s rarely any follow-up processes. We’ve found through our extensive conversations with private schools that there doesn’t seem to be follow-up with parents to guide them through the process.
As it turns out, this process is basically a marketing conversion process. Applicants need to fill out some kind of form, follow-ups and check-ins need to happen, and data needs to be collected at some level to gauge how well enrollment efforts are going.
So, Cassus Media launched a new division called Pupil Marketing to solve this problem.
Our Team
Paul Cassarly, President & CEO
Paul is the owner of Cassus Media | Digital Marketing Solutions® in Altoona, Pennsylvania. A U.S. Marine Corps Veteran and avid musician, Paul has a passion for the arts and his business.
With unwavering committment to his clients, Paul has worked with hundreds of individuals since he launched his company in 2017. Cassus Media has worked with several schools, propelling Pupil Marketing’s success since its launch in early 2025.
Paul has a professional relationship with each and every one of his clients, and is 100% dedicated to making an effort and ensuring the best quality his team can produce for each and every one.
Jim Stoos, Advertising Strategist
Jim Stoos is the Senior Vice President of Revenue Drives at JDA.media, bringing over 20 years of experience in crafting impactful marketing programs for local organizations. His background spans broadcast, cable, radio, and digital advertising, where he specializes in helping small and medium-sized organizations solve sales and marketing challenges through innovative, real-world strategies.
Before joining JDA.media, Jim held several high-level roles, including Regional Vice President and General Manager at television and cable companies throughout the Midwest. His leadership has been instrumental in developing broadcast and digital campaigns that drive results for local advertisers. He also launched a full suite of digital solutions for an entire sales division, leveraging his skills in web design, OTT, streaming, email marketing, and targeted advertising.
Jeff Wilson, Scholarship Funding Expert
As the owner of FundEDU | Education Tax Credit Experts, Jeff has extensive years of experience in the education industry helping both businesses and parents navigate funding programs at both the state and federal levels.
FundEDU began as an Education Improvement Tax Credit (EITC)-focused company that now assists schools with finding funding through the new ECCA program through the U.S. Department of Education.
Jeff has an extensive previous career in the television, news, and advertising industry, serving from Washington, D.C. all the way to Central Pennsylvania.
Andre Ubaldi, Creative Director
As Cassus Media’s first creative director (and probably Pennsylvania’s youngest in history), Andre has proven himself to be more than a mere graphic designer. His attention to creative strategy and out-of-the-box ideas for how to leverage an organization’s brand has helped Cassus Media (Pupil Marketing) win the hearts of their clients.
Andre is the head of our Pupil 360™ program and leads every school’s brand through our team’s campaign strategies. He leads Pupil’s dedicated creative team for each and every school.
